{"id":11547,"date":"2022-12-26T14:21:45","date_gmt":"2022-12-26T14:21:45","guid":{"rendered":"https:\/\/www.getshow.io\/blog\/?p=11547"},"modified":"2022-12-26T14:21:47","modified_gmt":"2022-12-26T14:21:47","slug":"5-ways-to-use-videos-to-get-better-responses-from-cold-prospects","status":"publish","type":"post","link":"https:\/\/www.getshow.io\/blog\/5-ways-to-use-videos-to-get-better-responses-from-cold-prospects\/","title":{"rendered":"5 Ways to Use Videos to Get Better Responses from Cold Prospects in 2023"},"content":{"rendered":"\n

Cold prospecting is a challenging task. In this article, you will learn how to use video prospecting to <\/em>increase responses by 26%<\/em><\/a> from your cold prospects. As a bonus, you also get hot tips on how to use videos to make your cold sales emails better.<\/em><\/p>\n\n\n\n

A massive 40% of sales reps admit that prospecting is the <\/a>most challenging part <\/a>of the sales process. The sales team is in deep water throughout the process of cold prospecting. Identifying your potential customers is just the first step toward selling your product.

You have quite a few hurdles to overcome before you convince them to buy your product. Just because customers need your product does not mean they will knock on your door to buy it. If customers are uninformed about your product, they will probably settle for a more ubiquitous alternative.\u00a0<\/p>\n\n\n\n

Sales development representatives pour sweat and blood into identifying and prospecting a potential customer. Not being able to garner any response is dissuasive. However, that does not mean that they should give up on cold prospecting. Instead, they should come up with better strategies such as video sales prospecting.<\/p>\n\n\n\n

A business must have a cold prospecting strategy. However, failure to elicit responses from their cold prospects proves to be disheartening for a lot of businesses. Video sales prospecting<\/a> increases the response rate of cold prospects.\u00a0<\/p>\n\n\n\n

What Is Video Prospecting for Sales?<\/strong><\/p>\n\n\n\n

As the term suggests, video sales prospecting means using video as a tool to reach prospective customers. Building your outreach content around videos is the foundational step in video sales prospecting.

When 54% prefer video content over other forms<\/a>, it is only natural to lean toward videos for prospecting as well. Now that we know that, videos are the best way to garner responses from cold prospects. Let\u2019s look at how we can use videos for the same.\u00a0<\/p>\n\n\n\n

How to Use Videos to Get Better Responses from Cold Prospects<\/strong><\/p>\n\n\n\n

Let\u2019s explore how we can use videos to attain more success in our cold outreach campaigns. <\/p>\n\n\n\n

1. Use Videos in Email Outreach for Cold Prospecting<\/h2><\/div>\n\n\n\n

A new channel\u2019s emergence for marketing and outreach is automatically followed by obituaries for email marketing. However, email marketing has always proven its naysayers wrong.

Nevertheless, email marketing cannot solely bank on out-and-out text-based emails. Add videos and make your emails more appealing, as humans are visual beings.

Video email outreach<\/a> reaps great dividends. No, we are not making hollow claims. The numbers speak for themselves. Let\u2019s have a look at the numbers that are a testament to videos\u2019 potency in email outreach campaigns:<\/p>\n\n\n\n

(i) Memorable: <\/strong>Everyone wants their outreach email to etch a place for themselves in people\u2019s minds. Video emails help you make a mark in the minds of the consumer. According to B2B decision labs<\/a>, video emails are 13% more memorable than text emails.\u00a0<\/p>\n\n\n\n

(ii). Increased Open Rates:<\/strong> The first step to success in email marketing is your email being opened. An unopened email shuts off the door to any interaction with your cold prospects. With the word \u201cvideo\u201d in your subject line, your email open rate increases by 26% with video emails. <\/p>\n\n\n\n

(iii). Increased Click-Through Rate(CTR):<\/strong> Your email probably has a link to your website or a CTA. You place it so that you can direct your cold prospects where they should head to. You can increase your click-through rate by 65% with a video attached to your outreach email to cold prospects. <\/p>\n\n\n\n

(iv). Decreased Unsubscribe Rates:<\/strong> A cold prospect hitting the unsubscribe button is certainly a source of dissuasion. You can reduce the unsubscribe rates by 26% with video emails. <\/p>\n\n\n\n

2. Use Personalized Videos to Get a Better Response from Cold Prospects<\/h2><\/div>\n\n\n\n

People like the sound of their own names. It makes them feel important. In today\u2019s fast-paced world, many people live in isolation. Addressing them by their name will help you form an instantaneous connection with them. This is where personalized videos<\/a> come into play. Having your cold prospects\u2019 names on the thumbnail or right at the beginning of the video is going to do a world of good for your business.\u00a0<\/p>\n\n\n\n

3. Create Interactive Videos<\/h2><\/div>\n\n\n\n

Hoping for a cold prospect to click on a link given in the description section or the caption of a video is so passe. From our perspective, it\u2019s a matter of a few clicks. However, in today\u2019s times, people are used to being served on a platter. They have a lot of options. You cannot expect them to be patient enough to scroll down and click on the links.<\/p>\n\n\n\n

You need to make your CTAs and forms so accessible that your prospects do not need to venture outside your videos. The best way to do this is by making your videos interactive<\/a> by placing interactive hotspots in your videos. Interactive hotspots can be utilized in the following ways:<\/p>\n\n\n\n

(i) Lead generation: <\/strong>Witness your videos generate leads for you by placing forms in your videos. You can place them anywhere wherever you deem them to be appropriate. You can also use your forms as turnstiles – your audience will watch your video only if they fill out the form.

Setting up a form on GetShow<\/a> is a simple process.\u00a0<\/p>\n\n\n\n

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Watch the video below to get a walkthrough of how you can add turnstile forms to your videos.
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