{"id":11549,"date":"2022-12-23T07:48:14","date_gmt":"2022-12-23T07:48:14","guid":{"rendered":"https:\/\/www.getshow.io\/blog\/?p=11549"},"modified":"2023-01-18T09:15:17","modified_gmt":"2023-01-18T09:15:17","slug":"7-ways-to-use-customer-testimonial-videos-in-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.getshow.io\/blog\/7-ways-to-use-customer-testimonial-videos-in-marketing-campaigns\/","title":{"rendered":"7 Ways to Use Customer Testimonial Videos in Marketing Campaigns"},"content":{"rendered":"\n

Customer testimonial videos have become a norm in every marketing strategy. Your customers backing your product and organization will do wonders for your businesses. Let\u2019s have a look at how customer testimonial videos for marketing should be used as a part of your marketing campaign.<\/em>
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77% of customers rely<\/a> on customer testimonial videos before making a purchase. Not every marketing strategy will hit the bull\u2019s eye. The failure of any marketing strategy can be narrowed down to the lack of empathetic storytelling.

Every marketing campaign needs to have a humane touch to connect with the audience. However, it is easier said than done. The primary question that arises is how to create an empathetic narrative for your product. <\/p>\n\n\n\n

Social proof is a testament to a product\u2019s credibility and authenticity. Nothing drives the point home like another homo sapien vouching for your product.

A customer hailing the product in front of the camera bolsters your marketing campaign if it is a customer hailing the product in front of the camera. They add credibility to your organization\u2019s and product\u2019s name.

Let\u2019s have a look at customer video testimonials. <\/p>\n\n\n\n

What Are Customer Testimonial Videos?<\/h2><\/div>\n\n\n\n

Customer video testimonials are videos where your satisfied customers speak about their experiences with your product. They are a great example of user-generated content(UGC) apart from serving as the ultimate social proof. <\/p>\n\n\n\n


Text-based testimonials are faceless and lack any dynamism. They can come across as bland and may not transcend beyond being an amalgamation of words and numbers.

Testimonial videos almost feel tangible. They add life to your testimonials and make them more authentic.
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Your potential customers are bound to believe your customers\u2019 speaking about your product. Not only does your product get evangelized, but it also presents your product from a more relatable standpoint. <\/p>\n\n\n\n

No wonder 79% of customers use testimonial videos<\/a> to gain clarity about a product. Now that we have a brief look at customer testimonial videos. Let\u2019s look at how we can use customer testimonial videos for marketing campaigns. <\/p>\n\n\n\n

How to Use Customer Testimonial Videos in Marketing Campaigns<\/h2><\/div>\n\n\n\n

Here\u2019s how to use customer testimonial videos.<\/p>\n\n\n\n

1. On Landing Pages<\/h2><\/div>\n\n\n\n

Landing pages are a great bridge to move customers from the middle of the funnel to the bottom of the funnel. You would want to put your best foot forward on your landing pages. What better way than to have your customers endorse your products on them?

As a bonus, landing pages also help you reduce the bounce rate on your website by 34%<\/a>.  The following landing page from Khan Academy does a fine job<\/a> of including video testimonials from their students on their landing pages.


Image Source: Khan Academy
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2. Use Customer Testimonial Videos as Tutorial Videos or Explainer Videos<\/h2><\/div>\n\n\n\n

Tutorial videos often come across as mechanical. An expert explaining how to use a product might not be relatable to prospective customers, as an expert might use a lot of jargon.

However, a fellow customer doing the same will be more relatable. GoPro\u2019s video<\/a> is a great example of a customer shooting a tutorial video.  <\/p>\n\n\n\n

3. Create a Page Dedicated to Testimonial Videos on Your Website<\/h2><\/div>\n\n\n\n

Your product\u2019s value proposition likely serves different customers. That\u2019s the reason marketers build different buyer personas.

A customer testimonial video from a single standpoint will not do justice to your product\u2019s capabilities. Hence, you are better off building a page dedicated to testimonial videos on your website.

The business automation software mhelpdesk does a great job of clubbing its customer testimonial videos<\/a> under a single roof.


Image Source: mhelpdesk
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4. Use them in Your Email Marketing Campaigns<\/h2><\/div>\n\n\n\n

We have spoken quite a bit about how a video in an email does wonders.<\/a> Yes, just the thought of embedding a video testimonial in an automated email campaign on a platform like Mailchimp<\/a> can be overwhelming.

However, with the right video email marketing platform, embedding a video on your existing email marketing platform<\/a> can be a cakewalk. <\/p>\n\n\n\n