7 business benefits of using a Video Content Management System
Video content for is one of the most powerful tools in a business's arsenal. 84% of people say that they are convinced to buy a product after watching a video. The same cannot be said about any other content type. This is why businesses need to manage their videos well. When you have a massive amount of video data available, using the same servers that host your website isn’t the smartest thing to do. Hosting on platforms such as YouTube or Dailymotion isn’t the ideal choice if you have business-related content or vast amounts of video content. Your best bet is to use a video content management system (Video CMS) as it not only supports video creation, but also acts as a one-stop location for management, security, and storage.
What is a video CMS?
It is a bit similar to a website CMS, such as Joomla, WordPress, Drupal, Shopify, etc., but the workings of a video CMS are different. A video CMS consists of an in-built digital asset management dashboard, a robust content delivery network (CDN), media-heavy hosting capabilities, video player templates, and so on, to give your viewers' videos the highest quality. Many video CMSs also have tools to help with marketing your content and analyzing its performance.
Business benefits of a video CMS
CMSs are great to create and update content, but many of them lack advanced video management features. Because of this, businesses suffer badly as the content they distribute isn’t at its best streaming quality, the video content repository is not managed correctly, the video streaming is sluggish, and a litany of many other complaints. Video content for business is sacrosanct, and it needs to be managed properly.
Let us look at some of the business-side benefits of shifting to a video CMS.
Video CMS empowers businesses to control access to videos and helps monitor who watches them and when. Keeping video content secure and safe from unauthorized access is pivotal as some of them may contain information that should only be available internally. A good video CMS software will help you assign user-level permissions based on hierarchies. A sales executive needn’t get access to an internal meeting video that is relevant only to the C-suite execs.
2. Seamless video content management
Imagine if you had to take 15 minutes to find a video that was intended for newly onboarded customers. That’s time you will never get back. Not to mention the waste of effort and resources to get something that should have been available at the click of a button. Also, a slew of disgruntled customers who are burdened with a poor onboarding experience.
Lose-lose at its best.
If you had a video CMS in your system, all you had to do was type the keyword “customer onboarding video,” and voila, you have it in front of you!
With a video CMS, it is easy to access any video inside the repository using keywords. A CMS also ensures that uploading and publishing videos act as a breeze. You can search for videos by date, name last modified, owner, etc.
The video CMS includes metadata creation tools that help categorize content or even time-based metadata tag used for description. It is coupled with powerful search features to find any video in your repository. You will have complete control over the way you create, distribute and monetize your video content.
3. Ability to store heavy media content
Any useful video CMS tool will support HD video files and preserve their original quality. Most heavy media files end up exceeding the limits of the average website CMS.
Did you know that the average video file (say 5 minutes) occupies a thousand times more space than that of a regular JPEG image (of 15 KB)? Talk about data-heavy! Video CMS tools are built with this space requirement in mind as it allows for smooth uploading, storage, and delivery.
4. Analytics engine only for your videos
To understand the performance of your videos, you need to measure important data points. A decent video CMS will come with analytics tools that will tell you the number of people watching every video, the time spent on each of them, at what point do people stop watching the videos, and so on.
Each piece of information gathered from your video CMS analytics engine will be helpful in making business decisions. For businesses that focus a lot on video, analysing their performance is non-negotiable. Assign KPIs to each data point that is relevant to your business. It could be in terms of views, time of dropoff, CTA clicks, etc.
The dashboard and reporting tools at your disposal will make understanding your video’s performance easy. You will know what went wrong, and why. With ample insights from your analytics engine, you can make arbitrary decisions to maximize the performance of your video content and provide the much-needed firepower for your B2B video content marketing campaigns.
5. Optimized video content delivery
Having a video CMS ensures that videos are accessible to your viewers without any delays or hassles. From optimizing your videos for mobile devices to offering an excellent viewing experience, video CMS software does everything.
Storing videos on a bare-bones CMS will offer a sluggish experience for your viewers. Different devices require certain formats, and a website CMS will not have the ability to convert automatically. Video CMSs automatically ‘transcode’ the video to the best format to provide an optimized streaming experience.
Businesses don’t have to worry about the technical details of storing, sharing or modifying video content if there is a video CMS in tow. If you use a general-purpose CMS for your website, there is a lot of work that has to go into your video management. You might need developers to spend time making sure everything is prim. It lets video production teams work collaboratively without any hassle.
Without a video content management platform, you might have to use freemium file-sharing services that will put a permanent frown on your cybersecurity team.
7.Make design changes
A normal website CMS will let you make changes to your website’s look, feel, layout, theme, and whatnot. Video CMSs do the same thing as it can be designed to match the brand elements of your website. You can do quick customization without having to spend hours with developers. A video CMS even provides you with detailed options where you can change the design of the website’s components to match your website’s design.
If you want to exert complete control of video content, using a video content management system is inevitable. It offers much more than tools that have media-management features or plugins. A video CMS, when you choose the right one based on your business requirements, will benefit your business in ways that you might not have imagined to be possible.
For businesses that are looking for advanced video CMS tools, get in touch with the good folks at Show. One of the market's most flexible video CMS tools, Show by Animaker supports videos from standard to 8K and packs a punch with its highly sophisticated features.
Get in touch with us, we will show you how exactly Show’s tool will align with your business and positively affect your bottom line.