The potential of video marketing for small businesses has not been harnessed. Video marketing on the internet has been on the rise since the early 2000s. In 2023, video is no longer a marketing channel for corporate giants alone, video is now critical for every business. The power of the internet has been a great […]

Customer testimonial videos have become a norm in every marketing strategy. Your customers backing your product and organization will do wonders for your businesses. Let’s have a look at how customer testimonial videos for marketing should be used as a part of your marketing campaign. 77% of customers rely on customer testimonial videos before making […]

Video marketing has become the way to go. Marketing has become incomplete without a video marketing strategy. Be it video marketing for a small business or a large business, video marketing has proven to be the answer to most marketing problems.  It is projected that there will be 3.5 billion video watchers every month in […]

The dividends of video marketing benefits cannot be overstated. People often mistake video marketing for video advertising. However, video advertising is just a part of video marketing. In this article, we will have a look at the benefits of video marketing in 2023.  Videos are everywhere. The fact that every social media platform has been […]

A video marketing strategy is not merely about recording a video and uploading it. A competent video marketing strategy is designed to communicate your message to your target audience in a clear and concise manner through videos. The importance of video marketing cannot be overstated in a world where 86% of marketers have generated leads […]